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Innovative PR campaigns having a strong potential to impress
There are countless creative PR ideas that can capture people's attention and generate buzz for a brand. Here are some out-of-the-box PR ideas that have made headlines in the past:
Surprise Pop-Up Events: Organize a surprise pop-up event…
New technologies which can help PR professionals grow faster
Here are some of the cutting-edge technologies that can be helpful for PR professionals to enhance their strategies and stay ahead of the game:
Artificial Intelligence (AI) and Machine Learning (ML): AI and ML can be used to analyze…
Use predictive analytics to grow and earn more in PR
Simply put, Public Relations (PR) is a job where people help companies or people communicate better with others. They might write press releases or talk to journalists to make sure the right information gets out. In the future, there will…
Five high-leverage ideas the PR profession could consider
Here are five high-leverage ideas that the PR profession could consider:
Utilize AI-powered tools: Public relations professionals can benefit significantly from using AI-powered tools to analyze vast amounts of data and gain insights…
Benefits of having a Wikipedia page
Monetary benefits:
Having a Wikipedia page can help boost your brand's visibility and reputation, which can lead to increased sales and revenue.
A well-written Wikipedia page can help establish your brand as a credible authority in…
7 tactics for PR agencies to combat Deep Fakes and Fake News!
In an era of deep fakes and fake news, public relations (PR) agencies need to be innovative and adaptable to survive and thrive. Here are some path-breaking methods and ways PR agencies can use:
Use AI and machine learning: PR agencies…
With trust in media falling, here are some future options for…
The falling trust in web news media is a complex issue with many factors at play, such as the proliferation of fake news, biased reporting, and sensationalism. As a result, publicists will need to adapt and find new ways to reach their…
Which actor or actress has the best PR firm in Bollywood?
The media presence of Bollywood stars is crucial for their success in the industry, and many of them have excelled in this aspect. While there isn't a particular PR firm that has worked with top Bollywood stars for an extended period of…
Paid News: How it could undermine the fabric of society
Paid news could end the culture of organic public relations and prove detrimental for the fabric of society, feels Kanchan Shrivastav.
In recent years, the rise of paid news has become a worrying trend, and it could have far-reaching…
Visualising the future of PR industry
The future of the PR industry is likely to be shaped by a number of factors, including the increasing use of technology, the changing media landscape, and shifts in the way that businesses and organizations communicate with the public.…