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Five inspiring PR branding lessons from Shah Rukh Khan
Shah Rukh Khan, one of Bollywood's biggest superstars, has not only entertained audiences for decades but has also shared valuable insights into the world of branding and marketing. Here are five inspiring lessons we can learn from King…
Benefits of having your articles placed on New-Age websites…
In today's digital age, businesses have a plethora of options when it comes to choosing the right platform to showcase their content. While veteran and legacy websites have their own advantages, new-age websites offer unique benefits that…
The perils of an absent digital legacy
In our increasingly online world, establishing a strategic public relations legacy on Google now shapes personal and professional reputations that endure beyond one's lifetime. Neglecting this imperative digital footprint carries profound…
Why Indian publicists need to be more data literate
Data and analytics are playing an increasingly vital role in public relations, allowing practitioners to quantify their efforts and demonstrate concrete value to clients and leadership. However, a troubling gap exists when it comes to data…
How strategic communication and the right words can revolutionize…
In the fast-paced world of public relations, where perception shapes reality, the art of communication plays a critical role. Success in public relations isn't just about creating a buzz but crafting messages that resonate deeply with the…
Why Dale Bhagwagar is considered Bollywood’s most trusted…
Dale Bhagwagar, the authoritative and experienced Bollywood PR expert, is regarded as the most trusted and ethical publicist in the Indian film industry. Based in Mumbai, the heart of Bollywood, Dale's PR expertise has earned him a stellar…
Case Study: How Bollywood is elevating global artists of Indian…
In the bustling heart of Mumbai, where dreams are woven into the fabric of cinema, Bollywood continues to be a beacon for artists of Indian origin from across the globe. This vibrant industry, with its kaleidoscope of stories and melodies,…
Brief Case Study: New-Age websites take precedence in the PR…
After Legacy and Veteran websites began charging for editorial content, many PR professionals in India are focusing on New-Age websites, which still publish organic content.
The trend of paid news and paid media caught on during the…
Branding in the streaming age
The golden age of streaming has ushered in an era of unprecedented choice for consumers, with a vast array of platforms and content providers vying for their attention. From industry giants like Netflix and Amazon Movies to newcomers, the…
Are you a saleable brand?
Reality check
Financers, funding professionals, corporate companies, and even film producers look for saleable brands -- names that can sell their products and projects.
What Moneybags want
Whether it's advertisements,…