Browsing Category
Potpourri
Corporate PR || Business PR || Bollywood PR || Entertainment PR || Celebrity PR || Sports PR || Television PR || TV Reality Shows || Music PR || Music Album PR || Spokespersons || Public Relations || News || Branding || List of Publicists || PROs || Best PR Agency || Top PR Firms || Mumbai || Delhi || India || PR Agencies In Mumbai || PR Agencies In Delhi
Can a Press Release be termed as PR?
The simple answer to this is 'No'.
PR means Public Relations, not Press Release. Let's repeat that in different words. PR is NOT a short-form for Press Release.
Terming a Press Release as "PR" is actually a confusion, caused mostly by…
Tips for firms to react to consumer criticism
Positive and negative feedbacks from consumers are both indispensable aspects of running a business. While we can reduce criticism with impeccable service, handling it when it comes through is a skill that firms need to master.
Here are…
McDonald’s India improves their PR
McDonald’s India announced on Thursday that it will now mention complete allergen and nutritional information alongside the complete menu on the McDelivery app. This is being done to ensure that customers make informed food choices.
To…
Hacked digital advertisement board of a grocery store in Delhi…
The LED advertisement board of a grocery store located in Pashchim Vihar, Delhi, recently flashed obscene advertisements. This prompted the store manager to lodge a police complaint. Allegedly, the board was hacked.
Hours before this,…
What are New-Age websites, Veteran websites and Legacy websites?
People confuse between New-Age, Veteran and Legacy websites. Anyone who wants to look at their PR, branding, hype and publicity, or create a strong Google presence, needs to understand the difference.
More data on news channels now
BARC India, and the industry at large, welcomes the Ministry of I&B’s directive to resume the release of data for individual News channels, said a news release. The data will be released as per the Augmented Data Reporting Standards for…
What constitutes a PR Crisis – and what it definitely…
It is ironic that the PR industry struggles with reputation management of its own. The executives who work day and night to make sure their clients save face in public make no efforts to save their own. However, leading industry…
A journalist must always have scepticism, says Shekhar Gupta
Industry veteran Shekhar Gupta recently sat down for a virtual podcast recording with Kushal Mehra from Carvaka. In an hour-and-twenty-two-minute-long conversation, the two went through the evolution of Indian journalism since 1977. One of…
What interns in creative fields want from employers; to stay…
Ogilvy South's George Kovoor recently opined in an afaqs article that there are ways in which an agency can adapt to the online model, to become more productive through efficient brainstorming - something that is strictly conducted…
‘Young & Responsible’: HDFC Life’s latest…
"The pandemic has reminded individuals of the importance of financial security," believes Vishal Sabharwal, Head Marketing, Digital Business & E-commerce, HDFC Life. This is the basis of the message being conveyed by the company's most…